Privacy Notice 

Last updated: September 9, 2026  

Purpose. Molekule Group, Inc., (including its predecessor MKUL, Inc., collectively “Molekule” “we", “our”, or “us”) uses technology, products, and services to monitor and/or improve your specific indoor air quality. To make your technological experiences better, we collect information through (i) our websites, including molekule.com and subdomains of molekule.com (collectively referred to herein as the “Site”), (ii) our services accessible through the Site (“Web Services”), (iii) our mobile applications available on third-party app stores (our “App” or “Apps”), and (iv) the purchase and use of genuine Molekule products, filters, and filter subscriptions available on our Site, and through your devices connected to our applications and websites (individually and collectively the “Products”). The Site, Web Services, Apps, and the Products are individually and collectively called the “Services.” 

The purpose of this Privacy Notice is to describe how Molekule collects, uses, and discloses personal information through our Services. Please read this Privacy Notice carefully to understand our practices and your rights and choices with respect to your personal information. If you do not understand any aspects of our Privacy Notice, please feel free to reach out as described below. 

As used in this Privacy Notice, the term “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or another individual. Personal information includes “personal data” as defined by certain privacy and data protection laws. 

Scope. This Privacy Notice applies only to personal information we collect through the Services. Our Services also contain links to third-party sites that are not owned or controlled by us, including, but not limited to, sites operated by third-party resellers, retailers, and subscription service providers relating to the use, purchase, sale, finance, or rental of our Products. Please be aware that we are not responsible for the privacy practices of these other sites. 

Additional Information for Residents of Certain U.S. States. If you are a California, Nebraska, Texas, or Virginia resident, please visit the “Additional Information for Residents of Certain U.S. States” section below for additional information about the processing of your personal information and your rights. 

Molekule collects personal information directly from you, automatically when you visit the Services, and from our vendors and service providers. Our main reason for collecting your personal information is to provide, improve, and maintain the Services. 

We collect personal information in a number of different ways, including: (i) from information and related communications you share with, or otherwise make available to, us through our Site, the Apps, by email, phone or live chat, in person at our shows, booths, events, or otherwise through our Services; (ii) from your connected Molekule Products or through our App; (iii) from your online interactions with us through cookies and similar tracking technologies (see the “Cookies and Other Tracking Technologies” section below for more information); (iv) from how you have responded to our email, App, and other communications; (v) from your social media interactions with us or posts about us; and (vi) from third-party data providers. 

We may collect, use, and disclose the following categories of personal information for the purposes identified below. The specific personal information we collect, use, and disclose about you may vary depending on the nature of your interactions with us. 

In addition to the categories of personal information listed above, we may collect, use, and disclose information collected through our Products and the associated Apps and other Services, including: 

The information collected through Products and related Services may be used to provide, improve, and maintain our Services, including to offer Product features; personalize content and communications for Product users; perform analytics, including benchmarking and aggregation; and conduct advertising and marketing. Information collected from Products may be combined with other information we collect about you; about your household, business, or Products; and from our service providers and other vendors. 

Personal information and information from our Products may also be used for legal and compliance purposes, including performing investigations; complying with law enforcement requests and other legal processes; protecting your, our, or others’ rights, property, or safety; monitoring and managing cybersecurity; and otherwise managing and safeguarding our business and compliance responsibilities.

3. Disclosures of Personal Information 

Molekule may disclose the categories of personal information identified above to the following categories of recipients. Where Molekule discloses such personal information to the below enumerated recipients such disclosure is in furtherance of the same collection, use, and/or disclosure purposes described above. 

Disclosures to Protect Us or Others. We may access, preserve, and disclose your personal information if we have a good faith belief that doing so is required or necessary: (i) to comply with law enforcement, national security requests, and/or legal process such as a court order or subpoena; (ii) to respond to your requests; (iii) to protect your, our, or others’ rights, property, or safety; (iv) to enforce our policies or contracts; or (v) to collect amounts owed to us. 

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Services to a third party, such as by merger, acquisition, bankruptcy proceeding, or otherwise, subject to applicable laws, we may transfer or sell your personal information to the new owner. 

Our Services may include publicly accessible social media pages and private messaging features. By using such Services, you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes. In addition, social media buttons such as Facebook, Twitter and Instagram (that might include widgets such as the “share this” button) may be on our Services. These features may collect your IP address, which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on our Services. Your interactions with these features apart from your visit to our Services are governed by the privacy notice of the company providing it. 

We may engage vendors to provide certain interactive features on our Services. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature to answer questions and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information obtained through the feature to provide the chat service on our behalf. 

Updating Your Information. You can access and update certain personal information by signing into your account. 

Opting Out of Marketing Emails. You can opt out from receiving marketing emails from us by using the unsubscribe link found at the bottom of such marketing email. Notwithstanding such opt-out, you may continue to receive transactional emails regarding our Services. 

Text Message Communications. You may elect to receive marketing or promotional text messages from us. If you have opted in to receiving marketing text messages from us, you may opt out of receiving such text messages at any time by replying “STOP” to such text message. For more information about text messages, see our Terms and Conditions for Services at https://molekule.com/pages/terms-conditions. 

App Push Notifications. We may send you push notifications through our mobile App. You may adjust your push notification preferences by changing the settings on your mobile device or the App. 

We and our vendors use cookies, pixels, SDKs, and other technologies, including the Meta Pixel (collectively “tracking technologies”), to receive and store certain types of information about your interactions with our Services. Tracking technologies may store unique identifiers, user preferences, and other information relating to use of the Services.

We use tracking technologies to improve the quality of our Services, including for storing user preferences; tracking user trends and statistics; providing, monitoring, and improving our Services; and providing personalized content and relevant advertising to you. We may also combine and share such information and other personal information (such as demographic information and past purchase history) with third-party advertising partners. These advertising partners may use your personal information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third-party websites within their networks or on other devices you may use. 

Tracking Technology Choices. You can learn more about your choices with respect to online targeted advertising and privacy at https://youradchoices.ca/en/tools, https://thenai.org/glossary/opt-out-mechanism, and https://optout.aboutads.info. To separately make choices for mobile apps on a mobile device, you can download DAA’s AppChoices application from your device’s app store. Alternatively, for some devices you may use your device’s platform controls in your settings to exercise choice, such as by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to you, it does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. Depending on your device or operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies, and these browser settings that block cookies may have no effect on such techniques. To manage your cookie preferences on our Site, please click “Do Not Sell or Share My Personal Information” in the footer of the Site you are visiting. 

Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. We do not respond to “Do Not Track” signals, rather we utilize your consent preferences set upon visiting our Site described above. 

Session Replay. Our Services may use session replay tools that allow us and our vendors to monitor and analyze how visitors use our Services to better understand user behavior and improve our Services. When you interact with us online, information related to your browsing behavior may be collected by us and our vendors. 

Google Maps Platform. Our Services use Google Maps Platform features and content to match the address that you provide with addresses in the Google database. Use of Google Maps Platform features and content is subject to the Google Maps/Google Earth Additional Terms of Service (https://maps.google.com/help/terms_maps/) and Google’s Privacy Notice (https://policies.google.com/privacy). This supplemental information allows us to verify information that you have provided to us and to enhance our ability to provide you with the Services and provide you with information about our business, Products, and Services. 

Google Analytics and Other Analytics Providers. We use Google Analytics and other analytics providers to collect certain information relating to your use of the Services. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout. We may also utilize certain forms of display advertising and other advanced features through Google Analytics to inform, optimize, and display ads based on your visits to the Services. You may control your advertising preferences or opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://myadcenter.google.com. 

We keep the categories of personal information described above for as long as is necessary for the purposes described in this Privacy Notice or otherwise authorized by law. This generally means holding the personal information for as long as one of the following apply:  

Where personal information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below. 

Our Services are not directed to children under the age of 18, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from children under the age of 18, we will promptly delete that information. If you believe we have collected personal information from your child, please contact us as described in the “How to Contact Us” section below. 

We use physical, technical, and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. It is your responsibility to protect the security of your login information. If you have reason to believe that your account or interaction with us is no longer secure, please immediately notify us in accordance with the “How to Contact Us” section below. 

As a supplement to the information provided throughout this Privacy Notice, we provide the following information to data subjects in the EEA about their rights under the European Union’s General Data Protection Regulation and data subjects in the UK about their rights under the United Kingdom’s General Data Protection Regulation (collectively, the “GDPR”). 

Molekule is the data controller for personal information collected through our Services. 

Data subjects in the EEA and the UK may purchase our Products through third-party sellers in their home countries. By accessing our Services or otherwise interacting with us, you acknowledge and consent to the transfer and processing of your personal information in the United States and Canada. The laws that apply to personal information protection in the United States and Canada differ from those applicable in the EEA and the UK; however, we have put in place measures to help ensure that personal information from the EEA and the UK is processed in accordance with applicable GDPR requirements. 

Molekule may process the categories of personal information listed above according to the following legal bases: 

Under the GDPR, you have the right to: 

You can submit these requests by sending an email to support@molekule.com. We may need to obtain specific information from you to help us confirm your identity prior to processing your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. 

If you provided your consent to the processing of your personal information, you have the right to withdraw your consent at any time. 

EEA and UK data subjects who have questions about our data protection practices can contact us at support@molekule.com. 

You also have the right to lodge a complaint with your supervisory authority. You can find information about your data protection regulator at  https://www.edpb.europa.eu/about-edpb/our-members_en or make a complaint to the UK Information Commissioner’s Office at https://ico.org.uk/make-a-complaint. 

We may sell or share with third parties for cross-context behavioral advertising or targeted advertising (collectively, “Targeted Advertising”) the following categories of personal information: identifiers, commercial information, internet or other electronic network activity information, geolocation data, and inferences. We sell and share for Targeted Advertising these categories of personal information with advertising and analytics providers and social networks for marketing, advertising, certain types of analytics, displaying relevant ads while you browse the internet or use social media, and similar purposes. We do not have actual knowledge that we sell or share the personal information of consumers under 18 years of age. 

You may opt out of the sale and sharing of your personal information via tracking technologies through the “Do Not Sell or Share My Personal Information” link in the footer of the Site you are visiting and/or a universal opt-out preference signal (see instructions provided below in your “Opt-Out Rights”). Your experience may vary depending on your state of residence, and whether you access our Services using a VPN. 

If you are a resident of California, Nebraska, Texas, or Virginia, you may have certain rights related to the personal information that we have collected about you. We will comply with your request as soon as reasonably practicable, subject to legal requirements.  

To prevent unauthorized requests related to your personal information, we take steps to verify that you are the person that is the subject of the request. Following verification of your identity, we will process your request; if we are unable to fulfill your request, we will let you know why. 

You may exercise your rights to your personal information by submitting a request here, or by calling 1-855-999-9069.  

We will not discriminate against you for exercising any of your privacy rights. 

Right to Know or Access: You have the right to know what personal information we process, know details concerning that processing, and to access your personal information. 

For California residents, you may also request information regarding: 

You also have the right to obtain your personal information in a transportable format. 

Right to Correct Inaccurate Personal Information: You may request that we correct personal information that we maintain about you if you believe such personal information is inaccurate. Upon receipt of a verifiable request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the information as you direct. You can also access and update certain personal information relating to your account by signing into your account in the account or settings section of our Site. 

Right to Delete Personal Information: You may request that we delete your personal information. Please note that we may retain certain personal information as permitted by applicable law. 

Right to Opt Out of Sales and Sharing for Targeted Advertising: You have the right to opt out of sales and sharing for Targeted Advertising. To opt out of sales and sharing for Targeted Advertising using tracking technologies, click on the “Do Not Sell or Share My Personal Information” link in the footer of our Site, which will allow you to access our opt-out tool. If you would like to use a universal opt-out preference signal, please download and use a browser supporting the Global Privacy Control (“GPC”) browser signal. You will need to configure your opt-out preferences for each supported browser, browser extension, or device you use.  To opt out of sales and sharing for Targeted Advertising that does not use tracking technologies, please use our request form here or call 1-855-999-9069. 

Right to Appeal: If we deny your request related to your personal information and you believe we denied the request in error, you may appeal to us for reconsideration of your request. 

Authorized Agents: Depending on your state of residency, you may have the right to designate an authorized agent to make certain privacy rights requests on your behalf. We will require an authorized agent to verify their identity and authorization to make a request. 

Automated Decision-Making and Profiling: We do not engage in automated decision-making or profiling in furtherance of decisions that produce legal or similarly significant effects. 

Sensitive Personal Information: We do not collect, use, or disclose sensitive personal information for purposes to which the right to limit use and disclosure applies under California law. 

This Notice of Financial Incentive applies to the Molekule Inner Circle® program (the “Program”). The Program offers benefits such as rewards points and discounts on future purchases. Participation requires you to provide some personal information, such as identifiers, personal records, and commercial information. We also collect inferences about rewards program participants. The incentives associated with our Program are designed to reward loyal customers based on their engagement with our Services and brand, and the volume of Products they purchase from us. For more information about the Program, please visit https://molekule.com/pages/inner-circle. The full Program’s Terms and Conditions can be found at https://molekule.com/pages/inner-circle-terms-and-conditions. 

We have made a good faith estimate that the value of California residents’ personal information provided in connection with our Program is equivalent to the relevant expenses related to the collection and retention of that personal information. Any difference in price or benefits provided to customers who participate in our Program is reasonably related to the value of the personal information provided. You have the right to withdraw from the financial incentive at any time by cancelling your participation in the Program. To cancel your Program’s rewards membership, please contact us at support@molekule.com. 

We may change our Privacy Notice from time to time and will revise the “Last Updated” date at the top of this page. Your use of the Services indicates your consent to the Privacy Notice posted at the time you access the Services. 

If you have any questions regarding our Privacy Notice or otherwise need to contact us, please contact us by email at support@molekule.com.